Digital Marketing For Businesses

Digital marketing on a large scale refers to advertising through digital channels such as search engine, websites, social media, Email and mobile app.

Traditional marketing is no longer sufficient, so businesses are changing their plans of action into a digital one or amplifying existing marketing strategies with digital advertising technique.

The numerous advantages of digital marketing make it very important for both small startups as well established businesses.

Digital Marketing For Businesses In Kano

For small startups, digital marketing provides an opportunity to compete favorably with well established company. The Small and medium scale businesses or even the start-up businesses now have the assets to perform marketing and sales processes that were beforehand only made available to big companies.

Digital marketing when compared with traditional marketing is cost effective and more efficient. Although, businesses need to invest on paid mediums like google ads and facebook ads. However, the cost is still cheaper compared to traditional marketing activities like television and radio adverts. Also, more people are reached and more sales are made.

Digital Marketing For Businesses In Kano

Digital marketing enable businesses to create the KLT (Know, Like, and Trust) factor by engaging with the customer. Digital marketing creates a platform where your customers can give their feedbacks, whether positive or negative. The business response to such feedbacks goes a long way to determine their brand reputation in the mind of the customer.

EnovateLab offers one of the best digital marketing services in Nigeria and we pride ourselves with proving result driven services that will put you right in front of your customers and also drive sales and revenue. You can reach out to us for a quote on the the types of packages we offer and training we provide to entrepreneurs, startups and SMEs.





Why Businesses Need A Professional Product Photography

The business of customer satisfaction has gotten more competitive with businesses using and applying different business strategies and techniques, in today’s market, the fight for the customer’s attention and ultimately his or her patronage have been the determining factor in survival of any business in Nigeria.

An image they say speaks louder than words, therefore more businesses have recorded great sales and progress in the marketing of their products. Product photography has created a new way of communicating and convincing the customer on the qualities and benefits of a product highlighting its attractiveness, specification and quality. using catchy and creative messages and images for adverts.


Products photography makes businesses easier to reach their potential customers through social media platforms such as Facebook, twitter, and Instagram. Which also helps the company with its publicity on the variety of products and prizes, it also allows the potential buyer to compare between competing products.

Large companies around the world leverage on product photography to reach out to their customers. The modern era of sales and marketing through interactive and to some extent entertaining. Some industries such as fashion, retails, cars and automobile have adopted product photography as their main medium of reaching their customers and clients.


The current trend of online marketing has further pushed the frontier of professional product photography making it inevitable as the premier platform for customer awareness. It goes beyond just pictures of the product and its features but also help to propagate the brand of the company or manufacturer. It is clear in this day and age that professional product photography is the best tool for adverts for products and even services. As the popular saying goes “seeing is believing”.

At EnovateLab we offer professional product photography services for different products. Send us a mail or give us a call and we’ll wow you away.


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