Six Digital Marketing Tips For Startups And Small Businesses

The need for digital marketing cannot be overemphasized. It is a powerful marketing strategy that can place your products and services where your customers can easily find it. It is also of a great advantage for startups as it provides a platform where they can compete favorably with big organizations using little resource. However, there are some major digital marketing tips startups should apply in order to get their desired results.

  1. Have clear cut goals: shooting aimlessly into the air might give results occasionally but shooting with aim has a high potential of producing great results. Without clear cut goals, in spite of the time, effort and resources you put into digital marketing, you will not achieved your desired result.


  1. Understand that everyone is not your customer: No matter how great our products and services are, it cannot be for everybody. Therefore to get ROI (return on investment) from digital marketing, you must identify your customers and make them your target.


  1. Build relationships: Your customers are humans and not objects. They want to know that they not just another money machine but people who are valuable to you. Seek for ways to meet their needs without necessary selling your products. Your digital marketing strategy should include activities that are beneficial to them. Respond to their comment and complaints.


  1. Create valuable content: On the digital space, content is king. Your content must be tailored to meet the needs of your customers. It should be informative, relevant, and interactive.


  1. Consistency: You need to show up frequently. To achieve this you will need a digital marketing plan. This will guide you and help you achieve your goals.


  1. Evaluation: You need to track your activities to be able to know which is working and which is not working. This will help you improve and also eliminate some activities that are not producing result.

We work round the clock to offer you the best value of digital marketing, our team of professionals can take your business from a small local business and help you turn it into a large global business. You can give us a call or visit our office to find out how we can be of service to you.

Digital Marketing For Businesses

Digital marketing on a large scale refers to advertising through digital channels such as search engine, websites, social media, Email and mobile app.

Traditional marketing is no longer sufficient, so businesses are changing their plans of action into a digital one or amplifying existing marketing strategies with digital advertising technique.

The numerous advantages of digital marketing make it very important for both small startups as well established businesses.

Digital Marketing For Businesses In Kano

For small startups, digital marketing provides an opportunity to compete favorably with well established company. The Small and medium scale businesses or even the start-up businesses now have the assets to perform marketing and sales processes that were beforehand only made available to big companies.

Digital marketing when compared with traditional marketing is cost effective and more efficient. Although, businesses need to invest on paid mediums like google ads and facebook ads. However, the cost is still cheaper compared to traditional marketing activities like television and radio adverts. Also, more people are reached and more sales are made.

Digital Marketing For Businesses In Kano

Digital marketing enable businesses to create the KLT (Know, Like, and Trust) factor by engaging with the customer. Digital marketing creates a platform where your customers can give their feedbacks, whether positive or negative. The business response to such feedbacks goes a long way to determine their brand reputation in the mind of the customer.

EnovateLab offers one of the best digital marketing services in Nigeria and we pride ourselves with proving result driven services that will put you right in front of your customers and also drive sales and revenue. You can reach out to us for a quote on the the types of packages we offer and training we provide to entrepreneurs, startups and SMEs.